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Web Survey Bibliography

Title 'Hidden' opportunities and benefits in using web-based business-to-business surveys
Author Grant, D. B., Teller, C., Teller, W.
Year 2005
Database ProQuest
Access date 03.02.2006
Abstract The use of surveys continues to be an important technique in business-to-business (B2B) market research, and internet or web-based surveys are fast becoming desirable alternatives to traditional survey methods. Web-based surveys have several technological and methodological advantages to help improve both internal survey and external validity. This paper presents the results of a webbased survey conducted in a typical B2B research setting to evaluate the "hidden" opportunities and benefits of web-based surveys. We demonstrate that using a web-based approach has considerable potential for examining ex post the quality of collected data and for retrieving findings to improve future surveys.
Access/Direct link Database (abstract)
Year of publication2005
Bibliographic typeJournal article
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Web survey bibliography - 2005 (76)

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